Photo : Diageo
Johnnie Walker has announced that its scotch whisky will be leaving the traditional glass bottles behind in favour of paper bottles by 2021.
Why the shift? Parent company Diageo has pledged to reduce carbon emissions across the board in line with the UN goals.
The bottle is the result of a new partnership between Diageo and Pilot Lite, called Pulpex Limited – a sustainable packaging technology company. The paper-based bottle is made entirely from sustainably sourced wood. It will be fully recyclable using standard recycling collections.
Ewan Andrew, chief sustainability officer, Diageo, said: “We’re proud to have created this world first. We are constantly striving to push the boundaries within sustainable packaging and this bottle has the potential to be truly ground-breaking. “It feels fitting that we should launch it with Johnnie Walker, a brand that has often led the way in innovation throughout its 200 years existence.”
Pulplex Limited has also created a partner consortium of FMCG companies, including Pepsico and Unilever, with more partners due to be confirmed later this year. These firms are also expected to launch their own paper bottles using Pulpex Limited’s design and technology in 2021.
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Sandy Westwater, director of Pilot Lite, added: “We’re thrilled to be working with global brand leaders in this consortium. “By working together, we can use the collective power of the brands to help minimise the environmental footprint of packaging by changing manufacturing and consumer behaviours.”
Last month, Diageo North America unveiled a 100% recycled plastic bottle for Seagram’s 7 Crown American whiskey brand