Instagram’s Threads: Why Almost Every Travel Influencer Will Be Hopping On It


Hundred million may have signed up for Meta’s newly launched Threads app, but how could it benefit travel influencers?

Threads, pitched as a “friendly” rival to Twitter, has many similar features to the other social media platform.

Its lead feature is allowing users to instantly create a network with people they follow on Instagram.

Some influencers see Threads as a “much-needed competitor” to Twitter as Threads gives them a potentially viable place to engage in the same way that they would use Twitter.

“People sort of know that Meta can run a social media company, so it gives a little bit of confidence that as it scales it will stick around and hopefully be well-moderated.”

How it will be useful to become a great travel influencer?

Building a Personal Brand and Growing a Dedicated Following

Almost every travel influencer, whether they like it or not, or whether they want Threads to succeed or fail, will be hopping on Threads just in case it does succeed. There is potentially a small advantage or a large advantage to being an early adopter of Threads – you certainly will have less people in the Threads ecosystem, so maybe you can get more followers quicker or something like that.

Particularly, it’s going to be relevant to new travel influencers that want to gain an audience… because if you post early and post regularly, perhaps you’ll grow as the platform itself grows.

Showcasing Your Travels

Instagram provides a platform for showcasing your travels in a visually captivating manner through the use of images, videos, and live broadcasts. Consequently, the introduction of threads can greatly contribute to your success by acting as a powerful catalyst.

These platforms provide an avenue for transporting your audience to the destinations you explore, be it capturing breathtaking landscapes, sharing delectable local cuisine, or immersing yourself in unique cultural experiences. By authentically sharing your enthusiasm and expertise, you can inspire others to embark on their own journeys and cultivate a profound love for travel.

Brands Collaborations

As your influence grows, the opportunities for brand partnerships also increase. Instagram provides a convenient platform for corporations and tourism organizations to connect with travel influencers and establish collaborations. Your authenticity, engagement, and reach can capture the interest of brands seeking to promote their products or destinations. Through these partnerships, you have the potential to monetize your passion for travel, which may involve sponsored trips, product endorsements, or even taking on brand ambassador roles.

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