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Rebel Foods, India’s largest cloud kitchen chain, which operates Faasos, Oven Story, Firangi Bake, and Behrouz, is planning to use its kitchen infrastructure to expand beyond its own cooked meal brands, a top executive told ET.
This will be done by diversifying into ready-to-cook kits, meats, packaged snacks, as well as scaling other restaurants by investing in 12 brands this year, Jaydeep Barman, CEO of Rebel Foods, said in an exclusive interaction with ET.
The food company speculated to be valued at about $1 billion, said growth in India is increasing by 10% every week, but it is still slow compared to international markets and may take five months at least to reach numbers seen before the Covid-19 outbreak.
The company will, however, continue to launch in new geographies including Saudi Arabia, Brazil, and Thailand by partnering with restaurants that already have a strong connection with consumers but struggle with online ordering.
First appared on ET